Advertising in Video Games

I’ll be presenting on legal issues arising from advertising in video games, which include the aspects of video game advertising, in-game advertisements and “advergames”. I’ll begin with an overview of the three, then I’ll examine the issues of protection of vulnerable audiences, disclosure and false advertising by looking at Canadian, the U.S. and the U.K. laws and regulations. This topic is wide-ranging and there are limited articles that cover most of the issues that I’ll be discussing. Therefore, here are some articles that inspired this topic and helped me structure this presentation:

• The Canadian Code of Advertising Standards
• The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games
• Advertising and VR: regulatory challenges ahead

Alternatively, if instead, you want to learn and reminisce, here’s a video essay from NakeyJakey exploring the art of the video game commercial and a blog on the history of advergames.