I cannot class myself as a hard-core gamer, yes when I was younger I owned a play-station 2 and did play lots of formula 1 racing games among other things (I owned a steering wheel and pedals), but today I am part of that ever growing group many “real” gamers seem to dislike, the casual gamer. I, unfortunately, am one of those people who cannot stop playing Candy Crush, and Disney’s equivalent Frozen game and have to openly admit have spent money buying extra lives when I just cannot wait half an hour to play again. As in the article Jon posted in the most recent New of the Week, http://www.firstpersonscholar.com/casual-surveillance/,I still believe that the category of gamers I am a part of has not received the academic attention it needs. Many still view casual games and gaming as simple and inconsequential, but with its ever growing popularity (and profitability) surely more attention needs to be given to it, especially with regards player privacy which seems to be a huge issue across many different digital media forms at the moment, not just in games.
It still slightly freaks me out that suddenly after searching for possible Canucks tickets that all ads, whether than be on Facebook or that are incorporated in a game, are to do with tickets for NHL matches. The fact that casual games such as Candy Crush use information you give them, or they can gather from your playing, needs to be discussed at greater lengths. As mentioned in the article, your age, gender, consumption activities, the hours you play, the people you play with: are all elements along with many others that are seamlessly gathered behind the scenes and used to develop new levels, new items, and new games that can then be sold back to you at a premium. With such a high amount of personal data being gathered and the amount of money this industry is now making, my question is why more attention is not being given to the protection of us casual gamers?