Good afternoon everyone,
I hope you have been enjoying your holiday weekend.
On Friday we talked about about gamers-as-consumers backlash, specifically mentioning the original iteration of Steam, and we noted that social media has intensified this process.
I wanted to give you a heads up on what is happening today: EA has just received the most downvoted comment in the history of Reddit (!!!) for its response to the fact that it has introduced pay-to-win Star Wars Heroes, who are technically also free but would take 40-in-game hours to unlock.
News Story here: http://www.gameinformer.com/b/news/archive/2017/11/13/ea-39-s-battlefront-ii-response-sets-record-for-most-downvoted-comment-on-reddit.aspx
The original Reddit post: https://www.reddit.com/r/StarWarsBattlefront/comments/7cff0b/seriously_i_paid_80_to_have_vader_locked/ (EA response is top comment).
Watch this space, this story is only just beginning…