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Advertising Takes to the Sky

Advertising Takes to the Sky

Hey everyone, There has been a relatively recent interest from companies in using drones in the sky as a way of advertisement. For instance, the NBA implemented drones to light up the night sky of New York with 500 drones as a way of advertisement for the 2022 NBA Draft and its associated sponsor State […]

Microsoft Invests In Blockchain Developer

Microsoft Invests In Blockchain Developer

Blockchain technology and NFTs have been mentioned a few times in this class. It certainly seems as though NFTs face growing pushback and have lost a great deal of popularity. Gamers have also voiced displeasure at increasing monetization and the emergence of “Pay-to-Earn” video games. Phil Spencer, the CEO of Microsoft’s gaming division, has himself […]