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Reggaeton, Fortnite and Halloween… a lucrative mashup?
This article by Pitchfork discusses the announcement made this week by Epic Games that J. Balvin will headline a concert and premiere his new song “La Luz” in Fortnite for their Halloween “Fortnightmares” event. First, for some critical context (for those who do not already know) J.Balvin is a Reggaeton superstar. You may be most […]