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Presentation Outline: Legal Issues of Valve (Digital Game Reselling + Geoblocking)
Dear Class, We would like to briefly inform you about the topic of our presentation next Wednesday. We will discuss the very current and important decision from France in the matter of UFC Que Choisir v. S.A.R.L. Valve. The topic is the resale of digital video games by customers of the Steam platform. According […]
Does Fortnite intentionally cause addiction?
A Montréal law firm has filed a lawsuit against Epic Games, the producer of Fortnite. The basis of the lawsuit: The game Fortnite allegedly was created to intentionally make their players addicted. The lawsuit claims that the brain releases the happiness hormone dopamine when a player is playing for a long time. This can be […]
Court decision in France: Steam users should be allowed to resell their games
Pretty big news from France: Four years after the French consumer protection association “Union Fédérale des Consommateurs (UFC) – Que Choisir” filled a lawsuit against Valve’s Steam on the basis of a clause in its store policy that disallows the resell of games or Steam accounts, on penalty of being banned from the platform. The […]
Product Placement in Video Games…Part 3
In part 2, I discussed commercial communication toward children and the potential impact if the communication was ideological. I was cynic about the possible success of an action from a creator if his/her work was modified by an in-game ad. But I must admit now that I am more optimist. The Moral rights in the […]
Product Placement in Video Games… Part2: Answers and More Questions
For some players, authenticity and realistic games go with brand, so without the brands in them, the video games would seem odd. Gaming on consoles, PCs or mobile devices has gained popularity among the American and Canadian population. The age and gender distinction between the gamers is not as wide as it used to be; […]
Product Placement in Video Games
A brand could be placed in a video game for different reasons. Players want authenticity and request realistic games. Any digital goods displayed in a game can be based on a brand: cars, clothes, weapons, businesses, etc. Even in the dialogues, a brand might be mentioned. There is also the possibility for a celebrity to […]