Journey

Product Placement in Video Games…Part 3

In part 2, I discussed commercial communication toward children and the potential impact if the communication was ideological. I was cynic about the possible success of an action from a creator if his/her work was modified by an in-game ad. But I must admit now that I am more optimist. The Moral rights in the […]

Product Placement in Video Games… Part2: Answers and More Questions

For some players, authenticity and realistic games go with brand, so without the brands  in them, the video games would seem odd. Gaming on consoles, PCs or mobile devices has gained popularity among the American and Canadian population. The age and gender distinction between the gamers is not as wide as it used to be; […]

Product Placement in Video Games

A brand could be placed in a video game for different reasons. Players want authenticity and request realistic games. Any digital goods displayed in a game can be based on a brand: cars, clothes, weapons, businesses, etc. Even in the dialogues, a brand might be mentioned. There is also the possibility for a celebrity to […]